The marketing term which is used to describe a person employed by a company or an organization so as to promote their products with in the general public is known as celebrity spokesperson. This person is meant to represent the corporate identity of an organization or company in appearance, values, demeanour and ethics. The key feature of such a person lies in their ability to use promotional strategies that will not only enhance and solidify the customer-product/service relation but will also influence a large part of the audience to buy and consume more of the company or organization’s products and/or services.
The celebrity spokespersons are also known as brand ambassadors. In today’s competitive market, if the challenge among brands for a vocation is not properly addressed, the brand will be buried in the middle of the brand giants out there. The company should always find and develop new and unique ways to make their products and services stand out. And this is where the role of a brand ambassador kicks in.
It is not always required that a brand needs to have a celebrity brand ambassadors. It can be a person who is working for the company. But the characteristics these Brand Ambassadors must possess are –
• The person must be knowledgeable about the product or services he/she is representing and speaking for
• He/she must have good communication skills and patience
• He must have a leadership quality which will urge the audience to buy and consume the company’s products or services
• The person must have up-to-date knowledge about the latest trends and technologies that the audience will recognize instantly
• The person must have good credibility because the audience needs to have a sense of trust on the company/organization.
The celebrity spokespersons are also known as brand ambassadors. In today’s competitive market, if the challenge among brands for a vocation is not properly addressed, the brand will be buried in the middle of the brand giants out there. The company should always find and develop new and unique ways to make their products and services stand out. And this is where the role of a brand ambassador kicks in.
It is not always required that a brand needs to have a celebrity brand ambassadors. It can be a person who is working for the company. But the characteristics these Brand Ambassadors must possess are –
• The person must be knowledgeable about the product or services he/she is representing and speaking for
• He/she must have good communication skills and patience
• He must have a leadership quality which will urge the audience to buy and consume the company’s products or services
• The person must have up-to-date knowledge about the latest trends and technologies that the audience will recognize instantly
• The person must have good credibility because the audience needs to have a sense of trust on the company/organization.
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