Monday, 25 May 2015

The trend of hiring brand ambassadors is becoming popular

Brand ambassadors are the people representing a company who interact directly with the customers. Their personality, appearance, manners, etc. are the factors that create an impact in the minds of the target customers and also help in defining the company’s image. These promotional ambassadors work at creating a positive impression regarding the company and its products and services in the minds of the audience. They are used to promote a wide range of products and services from luxury cars, to jewellery and cosmetics and even telecommunication services. Usually larger companies hire well known faces from the film and entertainment industry to act as their ambassadors. Even well-known sports persons are hired by larger companies.

However, it is not necessary to hire only well-known faces in order to act as your brand ambassadors. A male or a female promotional model with a pleasant personality can also act as your ambassador. In fact the trend of hiring such promotional models is becoming more and more popular. This is especially so with those companies are marketing products for mass consumption. From potato chips to clothing and accessories everything has a pleasant face behind it. Apart from hiring these ambassadors to interact with people on a face to face basis, they are also being used in television ads and other promotional campaigns.

However, their most effective use is in places where the target customers are expected to visit like trade shows, exhibitions, and others. Even departmental stores, shopping malls etc. make use of these promotional models because they usually have direct interaction with the customers.

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